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Marketing as a Service (MaaS)—Success as a Solution.

What we do

what we do

What we do

Demand generation technology experts who keep sales funnels full.

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How we do it

what we do

How we do it

Help companies grow by maximizing selling efficiency and results.

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Who we are

what we do

Who we are

Target, nurture & engage prospects digitally to simplify selling.

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Solutions

what we do

Solutions

Build & maintain pipelines full of quality, sales-ready leads.

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Get Started

what we do

Get Started

Contact us to accelerate sales growth us today!

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what we do

What we do

Our Marketing as a Service (MaaS) solutions generate continuous pipelines of quality prospects for businesses while integrating with your existing sales processes (CRM) and in-place lead management.

Ultimately our clients achieve:

  • Increased net-new and nurture leads
  • Seamless alignment of marketing and sales efforts
  • More revenue quarter-over-quarter
  • Quantifiable results in months, not years
  • Pay-for-performance pricing model

Organizations who partner with Selling Simplified close more business faster because our services streamline and accelerate the sales process—Enabling sales teams to simply focus solely on continuing conversations with engaged prospects from a nurtured pipeline.

Selling Simplified

How we do it

LeadFUSION is a turnkey solution, comprised of all five Selling Simplified core offerings, that helps customers increase revenue by implementing best-in-class Marketing Automation, Analytics, Demand Generation, Data Cleansing and Sales Enhancement.

LeadFUSION helps clients achieve:

  • Increased net-new and nurture leads
  • Seamless alignment of marketing and sales efforts
  • More revenue quarter-over-quarter
  • Quantifiable results in months, not years

By utilizing highly targeted data and employing proven techniques, MaaS ultimately generates pipelines of quality, nurtured prospects for businesses that can reach target prospects the first time, every time.

An all inclusive monthly service, LeadFUSION includes comprehensive coverage offered by each individual solution:

 

LeadCARE

Enhanced Data

Eliminate contact data inaccuracies to increase sales and marketing productivity.

 

LeadENGAGE

Sales Acceleration

Generate consistent, qualified sales pipeline that result in increased revenue.

 

LeadPROSPECTOR

Lead Generation

Leverage content to ignite faster pipeline growth and audience acquisition.

 

LeadAUTOMATE

Optimized Marketing

Complete marketing automation as a service with CRM integration, in 30-days.

 

LeadANALYTICS

Trend Reporting

Big data analysis to help predict which prospects are likely to purchase and when.

what we do

Who we are

We are an organization of sales and marketing technologists who are dedicated to helping companies fill sales funnels and grow revenue, fast. No drama, no finger pointing, just results – It’s that simple.

Our mission is to simplify selling so sales teams can focus on closing and growing revenue by keeping pipelines full of quality, nurtured, sales-ready leads. Our best-in-class Marketing as a Service (MaaS) solutions streamline, enhance and accelerate sales funnel and pipeline building activities.

We have the right people, to do the right job, to help grow your business the way you’ve always envisioned.

Our Leadership

Michael Whife

Michael Whife

Co-Founder, President and CEO

View Michael’s bio

Michael Whife

Michael Whife

Co-Founder, President and CEO

has a proven track record helping companies develop new markets and building a solid foundation for long-term growth. Prior to Selling Simplified, Michael became VP Sales at NetLine Corporation after the acquisition of his company All About Sales where he was the founder and CEO, a leading provider of pay-for-performance appointment setting services.

Earlier in his career, Michael launched the U.S. operations of Target 250, an appointment setting firm, and assumed the role of CEO for the group covering European and North American operations. Michael has worked in a number of senior sales executive positions with software and IT services companies. He has held CEO positions with e-Vantage and Moscow-based Vega Technologies (a company he also founded). He was co-founder and Director of CWB, a leading IT financial services company based in London. He also served as IT Director for Renaissance Capital in Moscow and has held positions with Swiss Bank Corporation and Credit Suisse Financial Products.

Jag Sidhu

Jag Sidhu

Co-Founder & COO

View Jag’s bio

Jag Sidhu

Jag Sidhu

Co-Founder & CCO

Jag is a seasoned client relations professional decorated with over 100 successful campaigns in the past 5+ years. He has proven his technical sales abilities through building multi-million dollar client portfolios in lead generation, building a $12 million territory for a mobile telecom reseller in NY Metro, and building highly competitive sales teams in the consumer electronics industry.

Jag is a vital part of the Selling Simplified management team who brings the vision that, through full understanding of our clients’ sales pains, we can deliver highly qualified appointments that match each clients’ sales abilities for a win every time. Having delivered over $10 million in pipeline business for and a lasting relationship with clients like Arrow ECS, Jag implements proven strategies to successfully manage campaigns from conception through completion, no matter the territorial challenges.

Ben Lazar

Ben Lazar

Chief Revenue Officer

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Ben Lazar

Ben Lazar

Chief Revenue Officer

With 20+ years in marketing and sales in technology, Ben has helped organizations transform from old business models to modern, more effective business models that produce ahead of market growth.

With deep executive relationships inside HP and other large technology vendors, Arrow and other distributors and dozens of VARs, Ben is an important addition to the Selling Simplified team.

Mark Elder

Mark Elder

Chief Technology Officer

View Mark’s bio

Mark Elder

Mark Elder

Chief Technology Officer

Mark’s technology career spans 25 years and three continents, delivering cutting edge, innovative solutions for some of the worlds largest companies.

Prior to joining Selling Simplified, Mark worked for TIBCO for 10+ years holding the position of Principal Solutions Consultant where the role included conceiving advanced use case solutions around event driven selling, business process management and productivity advancements. His clients included Wells Fargo, Citibank, JP Morgan and Guardian Life to name a few.

Prior to TIBCO, Mark was SVP of Speciality Practices at Starpoint Solutions, a well know New York based System Integrator where he led multiple practices including Workflow and Business Consulting that broke several new innovation barriers around systems integration, business process management and multi-lingual web content processing.

Mark has degrees in Mechanical Engineering and Business Information Systems as well as post-graduate MBA studies in Information Systems Management from Bournemouth University.

Mark is extremely well traveled having visited, worked in, vacationed in or travelled through 38 countries to-date and he’s not done yet! Mark lives in New York City with his Wife, Jackie.

Daniel De Mos

Daniel de Mos

Chief Financial Officer

View Daniel’s bio

Daniel De Mos

Daniel de Mos

Chief Financial Officer

Daniel comes to Selling Simplified with 20 years of experience spanning the High Technology, Real Estate, Financial Services and Management Consulting industries. He brings deep knowledge and expertise, not only in finance and accounting, but also from a strategic planning, budgeting, operational efficiency, business development and project management perspective.

Daniel has held the position of Senior Financial Officer over the past 8 years for global companies specializing in innovative, cutting-edge products in the digital/content marketing, software and IT infrastructure spaces. More specifically, Daniel has scaled financial operations in high-growth organizations through consistent 40-60% year-on-year growth on several occasions, including Bay area based BrightTALK Inc. As an active member of senior management, he has contributed to extensive financial structuring, due diligence, deal analysis and negotiation, in addition to reporting, valuation and ongoing oversight of financial performance and metrics measurement for international operations.

Daniel holds a Certified Management Accountant (CMA) designation as well as a Certified Public Accountant (CPA) license. He attained a Bachelor of Arts in Economics and Geography in addition to a Diploma in Management Studies from Wilfrid Laurier University in Waterloo, Ontario, Canada. He also holds a Masters in Business Administration (MBA) from Arizona State University in Tempe, Arizona.

Our Clients

We’ve had the privilege of working with a wide range of technology organizations, from large enterprises to small pioneers, all of whom rely on us to generate brand awareness, increase pipeline, and grow revenue fast. Contact us for more information on how to join our esteemed network of clients today!

  • IBM
  • Citrix
  • Adobe
  • SAP
  • CDW
  • Oracle
  • VMWare
  • HP
  • Arrow
  • NetSolus
  • Zunesis
  • Alfresco
  • Juniper
  • Accelrys
  • Hitachi

Our Partners

Marketo Marketing Software. Easy, Powerful, Complete.

Marketo provides the leading cloud-based marketing software platform for companies of all sizes to build and sustain engaging customer relationships. Spanning today’s digital, social, mobile and offline channels, the Marketo solution includes a complete suite of applications that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, improve sales effectiveness, and provide analytical insight into marketing’s contribution to revenue growth. Marketo’s applications are complemented by the Marketing Nation™, a thriving network of more than 190 LaunchPoint™ ecosystem partners and over 40,000 marketers who share and learn from each other to grow their collective marketing expertise. The result for modern marketers is unprecedented agility and superior results.

MarketStar

MarketStar is the proven expert in designing outsourced sales and marketing through field-, phone- and web-based solutions. We deploy skilled professionals who generate sales, brand affinity and actionable intelligence in multiple channels on behalf of the world’s leading and emerging brand names.

The Colorado Technology Association

Founded in 1994, the Colorado Technology Association is a 501(c)(6) not-for-profit organization dedicated to advancing the technology industry. Our mission is to foster growth and opportunity for the technology industry. The Association represents the state’s technology industry through key public policy and legislative efforts to ensure our industry is poised for growth.

The Denver Metro Chamber of Commerce

For nearly 150 years, the Denver Metro Chamber of Commerce has been a leading voice for Colorado’s business community. With a membership that spans the seven-county metro region and includes 3,000 businesses and their 300,000 employees, the Chamber is a powerful and effective advocate for both small and large businesses at the local, state and federal levels. As business leaders committed to creating a healthy business climate, the Chamber focuses on key issues: a solid multimodal transportation infrastructure; access to quality, affordable health care; and a competitive primary, secondary and higher education system.

The Denver South Economic Development Partnership

Denver South EDP’s predecessor organizations were wildly successful in growing the Denver South Region into what is today: Colorado’s Corporate Capital, home to seven of nine Colorado-based fortune 500 headquarters. We are committed to building upon the organization’s legacy through visionary economic development leadership, civic involvement and positive business advocacy in a non-partisan and collaborative manner to continuously improve the region’s economy and high quality living standard.